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Instead of looking for customers, what if they found you?Overture Precision Match™ lists your site in search results across the Web. So you connect with customers who are searching for what you sell. Reach over 80% of active Internet users Maximize your return on investment Advertise to people who are already searching for what you sell. And pay only when a customer clicks on your listing. Receive the highest return on investment when you advertise with Overture® Precision Match™.
With Overture® Precision Match, you set the price you're willing to pay for each customer who clicks on your listing. Unlike direct mail, you won't have to pay for mailing lists, printing or postage, and you won't pay for impressions as with banner ads and tiles. You pay only for the interested customers who actually click through to your site. Independent research confirms that advertisers receive the highest return on investment from pay-for-placement search when compared to e-mail, banners and other forms of online advertising.
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Overture Precision Match prominently displays your business in search results on leading sites like Yahoo!, MSN and AltaVista².
The more search engines your listings appear on, the more customers you
attract. And only Overture Precision Match™ lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero.
